COOKIE POLICY

Last Updated: 01-04-2025

SECTION I: INTRODUCTION

1. What is a Cookie Policy?

A Cookie Policy explains how cookies and similar tracking technologies are used on ADMERE’s website and mobile app. Cookies are small data files stored on your device to help remember your actions, preferences, or session identifiers. In mobile apps, similar tracking occurs through SDKs (Software Development Kits) or API tokens.

2. Why Do We Use Cookies?

Secure login & platform access
Analyze usage for feature improvements
Personalize artist/mentor recommendations
Track contest participation & performance
Enable payments & prevent fraud
Improve AI scoring tools via anonymous session data

3. Who Should Read This Policy?

Users (artists, mentors, fans, institutions)
Parents/guardians of minor users
International users across EU, US, India, UK, Southeast Asia
Regulators and data privacy authorities
Integration partners or developers

SECTION II: TYPES OF COOKIES WE USE

1. Strictly Necessary Cookies

For login, payment sessions, and contest flows.
No consent required (GDPR Article 6.1(f))

2. Performance Cookies

Improve site speed, debug errors, measure engagement
(Tools: Google Analytics, Firebase Performance, Hotjar)

3. Functional Cookies

Store preferences like language, UI state, and form autofills

4. Analytics & Preference Cookies

Track music behavior, artist preferences, AI tool interactions
(Tools: GA, Firebase, Amplitude, Mixpanel)

5. Targeting / Advertising Cookies

Used by platforms like Meta, Google, and YouTube for remarketing

6. Third-Party Cookies

Set by services like Razorpay, Stripe, OpenAI, Firebase, AWS

SECTION III: PURPOSE OF EACH COOKIE TYPE

Session Cookies: Active until browser/app is closed
Persistent Cookies: Remain for days/months (up to 2 years)
First-Party Cookies: Set by ADMERE itself
Third-Party Cookies: Set by integrated services
Mobile SDKs: Firebase, Appsflyer, Razorpay, OpenAI APIs used for tracking and functionality

SECTION IV: CONSENT & COOKIE BANNER DISCLOSURE

GDPR: Requires prior consent for all non-essential cookies
CCPA: Right to opt-out of personal info sale/share
Indian IT Rules: Informed, granular consent encouraged

Consent UX:

Web: Banner with Accept/Reject/Customize options
App: Consent on onboarding and inside Settings
Preferences stored for 180 days, re-requested if changed

SECTION V: HOW TO CONTROL OR DISABLE COOKIES

Browsers:

Chrome, Firefox, Safari, Edge: delete or block cookies via settings

Mobile:

Android/iOS: disable tracking via permissions or in-app settings

Ad Platforms:

Meta, Google Ads, Hotjar

SECTION VI: DATA SHARED THROUGH COOKIES

Data TypePurpose

IP AddressGeo & fraud prevention

Device/Browser InfoOptimizing layout and app compatibility

Session IDTracking login or contest progression

AI Usage LogsFeature improvements (non-content based)

Clicks, Time, EngagementAnalytics & UX optimization

Payment Transaction TokensVerified through Stripe/Razorpay

SECTION VII: THIRD-PARTY TOOLS & INTEGRATIONS

Tool/PlatformTypePurpose

Razorpay, StripePayment SDKSession validation, fraud detection

Google AnalyticsAnalyticsBehavior tracking (14-month limit)

FirebaseApp SDKCrash logging, usage events

AppsflyerAttributionMobile marketing & campaign tracking

Meta, YouTube AdsAdvertisingRetargeting, conversion measurement

OpenAI APIsAI ToolsSession token tracking for AI scoring

SECTION VIII: COOKIE RETENTION DURATIONS

Cookie TypeRetention Duration

Session CookiesUntil browser/app is closed

Persistent Cookies30 days – 2 years

Stripe ID Cookie12 months

Firebase TokensUntil app is uninstalled

Ad Trackers90–180 days

Users may clear cookies manually or use in-app privacy controls to reset tracking behavior.

SECTION IX: UPDATES TO THIS COOKIE POLICY

Reviewed every 6 months
Updates shown via:
- Web: Cookie banner + homepage banner
- App: In-app notice or push alert
“Last Updated” date always visible
New cookie types trigger fresh consent request

SECTION X: LEGAL RIGHTS & CONTACT INFORMATION

Rights by Region:

GDPR: Access, delete, restrict, object, portability
CCPA: Know, delete, opt-out of personal info use
India: Informed consent, data access, and grievance redressal

Consent Withdrawal:

Web: “Cookie Settings” (footer)
App: Settings > Privacy > Tracking Preferences

🛡️ Contact Information (For All Cookie & Privacy Queries)

Grievance Officer: Reetesh Aanand
Email: reeteshaanand@gmail.com
WhatsApp/Phone: +91-8825258944
Jurisdiction: Dhanbad, Jharkhand, India
Escalation Email: art@admere.in